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visual science communication & illustrative design services
ALANA MCPHERSON
ABOUT
ABOUT
Alana McPherson (she/they) is a visual science communicator, artist & storyteller with a focus on increasing the accessibility and impact of scientific research. They hold a BScH in Biology from the University of Victoria, and are currently studying Visual Communication Design at the Emily Carr University of Art & Design. This interdisciplinary background, allows her to have a unique perspective and skillset as a science communicator.
Their work as a designer aims to reflect the complexity of interactions between science and societal concepts such as ethics, politics & public policy. In her current work, she aims to promote accessible learning and reduce misinformation by creating thoughtful visuals that can reach across various fields of understanding.
VALUES STATEMENT
McPherson is committed to creating impactful visuals to help clients reach their desired audiences in an authentic & accurate way. Within our educational institutions we are currently working with systems that do not benefit everyone equally. As the international academic community continues to address the lack of equity, diversity and inclusion, it is especially important to pay attention to the means of distributing information. Effective visual communication design is one of many effective tool in devaluing these hierarchical power structures.
Science is an entirely human endeavour, & is one knowledge system among many others.
Positionality: Alana McPherson is a settler of Scottish heritage, currently living, working & studying on the unceded territories of the Coast Salish peoples, including the territories of the xÊ·mÉ™θkwÉ™yÌ“É™m (Musqueam), skwxwú7mesh (Squamish), and sÉ™lÌ“ílwÉ™taɬ (Tsleil-Waututh) Nations.
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